Risk and Return Fundamentals

Introduction to Risk and Return

Investing is a balancing act between risk and return. Risk is the chance your investment won’t perform as well as you expected, or it could even lose value.

Return measures the profit (or loss) your money generates over time.

The trade‑off is simple but powerful: higher potential returns usually come with increased risk, while safer choices tend to deliver steadier but smaller gains.

Understanding this balance is key to building a strategy that fits your goals and comfort level.

The Risk-Return Tradeoff

Every investment sits somewhere on the risk‑return spectrum. 

Play it safe with savings accounts or government bonds, and you’ll likely see steady but modest growth. 

Step into riskier territory — like stocks, options, or venture capital — and the potential rewards climb, but so does the chance of sharp losses. 

In between are assets like corporate bonds or index funds. 

The tradeoff is the heart of investing: bigger risks can open the door to bigger wins, while safer bets keep the ride smoother.

Types of Investment Risks

Investors face several risks that can affect the performance of their portfolio:

• Market risk: Asset prices can swing unpredictably due to economic shifts or investor sentiment.
• Credit risk: A borrower may default on a loan or bond, reducing expected returns.
• Inflation risk: Rising prices erode the purchasing power of investment earnings.
• Liquidity risk: Difficulty selling an asset quickly without affecting its price.
• Interest rate risk: Changes in rates can move bond prices up or down.

Noe Balances Growth and Safety

With $10,000 to invest, Noe chooses a balanced approach. He puts 60% into a diversified stock portfolio, aiming for a 9% annual return. 

This comes with roughly 15% volatility, meaning returns can swing about 15 percentage points above or below the average.

Noe’s remaining 40% goes into government bonds, offering steadier 4% return with only 3% volatility. 

By diversifying, Noe manages risk while targeting an overall annual return of around 6.2%. 

Mixing assets can smooth the ride without losing growth.