
Why Earnings Quality Matters
Headline profit can look impressive but hide unpleasant surprises.
Two companies may report similar earnings, yet one may be genuinely strong while the other relies on temporary boosts, accounting quirks, or timing shifts that won’t repeat.
Earnings quality is about durability: how much of today’s profit comes from the core business.
Investors focus on the source of profits, not just the size, because only high-quality, repeatable earnings can support long-term value and withstand economic swings.
